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Billboard logo6/5/2023 While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. It has always been true that drivers are a captive audience and it is becoming even more true with harsh legislation banning texting and driving, as well as driving while distracted tickets rolling out every year. Are you in their path?Īll that time in our cars adds up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.ĭrivers’ eyes are on the road, but their eyes can also fall upon the large, visually appealing billboards by the roadside. Whether enjoying a road trip or travel, commuting to work, or simply seeking a new experience, the citizens of the globe are on the move. Over time, countries all over the world have become more mobile. Here are some of the top reasons for billboards advertising effectiveness: Companies should instead consider the billboard as a key (if not main) method of advertising and a staple across all industries.Īny way you look at it, billboard advertising works, and its effectiveness has proven itself for decades. With ever-developing effects, such as digital screens, 3-D figures, or different structures, the concept of the billboard and why it works remains the same. Not to mention, the measurables and key performance indicators alike are easier than ever to track, like impressions, reach, etc. In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. But that misconception is largely unfounded. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. That’s one main reason we still see billboards even today, after being around for so long. Billboard advertising effectiveness has never been in question.
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